Does your business need a responsive website?

Responsive web design has been one of the key changes in web design for many businesses in 2012 and if you don’t know about it, you could well be missing out.

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So what is responsive web design?

You could be forgiven for thinking that ‘responsive web design’ has something to do with websites that respond to customer enquiries.  In actual fact, responsive web design is about creating websites that work on a wide range of devices, in particular mobile phones and tablets.

A few years ago, most people would access your website through a desktop PC or a laptop, but the range of web enabled devices is growing fast, and people now have a choice of smart phones, tablets like the iPad, smart TV’s and even games consoles.

The issue that this presents is that they all have different screen sizes and methods of control, so a website that looks and functions well on one type of device, might not work well on others.

Responsive design aims to solve this by creating websites that automatically change the size and position of elements to fit the screen being used, and even in some cases modify the way the site is navigated to make it easier on touch screens.

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Strategies for successful sales

4 Strategies for Painless Sales

How do we want our customer to feel when they meet with us? That’s the key to our sales strategy.

Strategies for succesful sales

I just kicked out another pair of solicitors from our office suite. Nicely, of course.

The young man and woman were well dressed, polite and trying to whip up some charming banter with me before launching into their spiel about printing solutions. I felt badly for them, and give them credit for taking a tough job in tough economic times, but I’m also annoyed they interrupted my 2:30 pm at-my-desk lunch to sell something we already have.

How do we make our clients feel?

Their visit made me think about my own small business. I wondered: How do we make our clients feel? Unlike my competitors, my company never cold calls or shows up at an office unannounced. Mostly, we’ll contact our corporate colleagues and then we’ll listen. Sometimes they vent about their crummy job or don’t have time to talk because their hair is on fire — which is exactly when we can help. Our sales strategy isn’t complex, but it’s very effective: Be there when it’s hitting the fan.

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How to Increase Sales Online

What if there was a method – a process – that you could apply to (pretty much) any website to increase sales? Wouldn’t that be swell? Well, there is.

How to Increase Sales Online – The Checklist

This method works across all categories, it doesn’t really matter what business you’re in. I’ve turned it into a checklist. So the way to use it is you take your website, compare it to any item on the list, make improvements, and your online sales will increase.

Start with measurable goals

Before we get started on the checklist, make sure you have actual, measurable goals in place (e.g. sell boots, get subscribers).

  • If you don’t have a single focus for your site, it’s very difficult to achieve results
  • You cannot systematically improve what you cannot measure (or won’t notice when it happens)

So start with specific goals and make sure your web analytics software is tracking those goals.

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