Does your business need a responsive website?

Responsive web design has been one of the key changes in web design for many businesses in 2012 and if you don’t know about it, you could well be missing out.

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So what is responsive web design?

You could be forgiven for thinking that ‘responsive web design’ has something to do with websites that respond to customer enquiries.  In actual fact, responsive web design is about creating websites that work on a wide range of devices, in particular mobile phones and tablets.

A few years ago, most people would access your website through a desktop PC or a laptop, but the range of web enabled devices is growing fast, and people now have a choice of smart phones, tablets like the iPad, smart TV’s and even games consoles.

The issue that this presents is that they all have different screen sizes and methods of control, so a website that looks and functions well on one type of device, might not work well on others.

Responsive design aims to solve this by creating websites that automatically change the size and position of elements to fit the screen being used, and even in some cases modify the way the site is navigated to make it easier on touch screens.

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