What if there was a method – a process – that you could apply to (pretty much) any website to increase sales? Wouldn’t that be swell? Well, there is.
This method works across all categories, it doesn’t really matter what business you’re in. I’ve turned it into a checklist. So the way to use it is you take your website, compare it to any item on the list, make improvements, and your online sales will increase.
Start with measurable goals
Before we get started on the checklist, make sure you have actual, measurable goals in place (e.g. sell boots, get subscribers).
- If you don’t have a single focus for your site, it’s very difficult to achieve results
- You cannot systematically improve what you cannot measure (or won’t notice when it happens)
So start with specific goals and make sure your web analytics software is tracking those goals.