How many times have you been wondering if Social Media Marketing really works?
In the last few years, both small and large businesses have increasingly turned their marketing efforts toward social media, convinced that joining the social ranks will deliver a measurable monetary ROI time. In truth, the ROI of social media, unlike other marketing techniques and channels, is measured by the impact it creates, instead of monetary return. This year, marketers promise to deliver both. We find out if the era of a truly measurable ROI in social is here.