Strategies for successful sales

4 Strategies for Painless Sales

How do we want our customer to feel when they meet with us? That’s the key to our sales strategy.

Strategies for succesful sales

I just kicked out another pair of solicitors from our office suite. Nicely, of course.

The young man and woman were well dressed, polite and trying to whip up some charming banter with me before launching into their spiel about printing solutions. I felt badly for them, and give them credit for taking a tough job in tough economic times, but I’m also annoyed they interrupted my 2:30 pm at-my-desk lunch to sell something we already have.

How do we make our clients feel?

Their visit made me think about my own small business. I wondered: How do we make our clients feel? Unlike my competitors, my company never cold calls or shows up at an office unannounced. Mostly, we’ll contact our corporate colleagues and then we’ll listen. Sometimes they vent about their crummy job or don’t have time to talk because their hair is on fire — which is exactly when we can help. Our sales strategy isn’t complex, but it’s very effective: Be there when it’s hitting the fan.

Les mer..

How to Increase Sales Online

What if there was a method – a process – that you could apply to (pretty much) any website to increase sales? Wouldn’t that be swell? Well, there is.

How to Increase Sales Online – The Checklist

This method works across all categories, it doesn’t really matter what business you’re in. I’ve turned it into a checklist. So the way to use it is you take your website, compare it to any item on the list, make improvements, and your online sales will increase.

Start with measurable goals

Before we get started on the checklist, make sure you have actual, measurable goals in place (e.g. sell boots, get subscribers).

  • If you don’t have a single focus for your site, it’s very difficult to achieve results
  • You cannot systematically improve what you cannot measure (or won’t notice when it happens)

So start with specific goals and make sure your web analytics software is tracking those goals.

Les mer..

Does social media marketing works?

How many times have you been wondering if Social Media Marketing really works?

In the last few years, both small and large businesses have increasingly turned their marketing efforts toward social media, convinced that joining the social ranks will deliver a measurable monetary ROI time. In truth, the ROI of social media, unlike other marketing techniques and channels, is measured by the impact it creates, instead of monetary return. This year, marketers promise to deliver both. We find out if the era of a truly measurable ROI in social is here.

Les mer..

Do we live in tech bubble?


Is there a tech bubble? Don’t count on VCs for a straight answer
“I don’t think we are in a bubble,” said mega-VC Marc Andreessen onstage today during a Wired conference on business.

Well, no duh — of course a venture capitalist whose livelihood depends on perpetuating tech froth is going to say there’s no bubble. Taking that statement as fact is like listening to a car salesman telling you that fossil fuels aren’t bad for the environment.

Look at the zeitgeisten: A mobile app sells for $1 billion after a paranoia-fueled bidding war. Valuations for apps with no discernible purpose are greater than the GDP of a lot of countries. Startups raise money, get bought, and go public at breakneck speeds, all with headline-making and record-breaking numbers in the hundreds of millions of dollars.

It doesn’t take a meteorologist to look around and see the weather, folks. And it doesn’t take a VC to look around and see that Internet and web technology is experiencing a bubble of financial investment and valuation.

Of course, “bubble” itself is a rather nebulous term and difficult to define. Let’s turn to the data for a moment.

Les mer..